AI needs a human in the loop.
Your business needs a Partner in the Loop.™

Independent tech & AI advisory for CEOs and business leaders who want clarity, not complexity.

Start a Conversation How We Work

You're Leading Through a Technology Revolution

As a business leader, you're facing critical decisions about AI and technology investments.

ROI vs. Hype

Which AI tools actually deliver measurable value instead of empty promises?

Vendor Promises

How do you evaluate conflicting advice and cut through sales pitches?

Risk Mitigation

What are the real risks - security, compliance, reputation - and how do you address them?

Strategic Planning

How do you build a sustainable AI strategy without creating expensive technical debt?

You don't need another pitch from a vendor.
You need an independent advisor who puts your business outcomes first.

Why "Partner in the Loop"?

In AI systems, a "human in the loop" provides judgment, context, and oversight that algorithms can't replicate. Your business needs the same thing when navigating technology decisions.

As your Partner in the Loop™, We bridge the gap between AI capability and business value - helping you:

  • Cut through vendor noise with independent, unbiased guidance
  • Translate technical complexity into clear strategic decisions
  • Identify real opportunities (and avoid expensive mistakes)
  • Build confidence in your technology leadership
We're not here to sell you tools. We're here to help you make better decisions.
Rich Bushnell Profile Picture

Work with Rich Bushnell

Get to know Rich Bushnell, the independent advisor behind Partner in the Loop™, and explore how he helps leadership teams make confident technology decisions.

View Rich's profile

Advisory Services Designed for Non-Technical Leaders

Strategic Advisory

  • AI readiness assessments
  • Technology roadmap development
  • Vendor evaluation & selection
  • Risk & governance frameworks

Implementation Guidance

  • Pilot program design
  • Build vs. buy decisions
  • Integration planning
  • Change management support

Ongoing Partnership

  • Monthly advisory retainers
  • Board-level tech briefings
  • Executive education sessions
  • On-call decision support

Built for Business Leaders, Not Technologists

You might be a great fit if you're:

  • A CEO or business leader exploring AI for competitive advantage
  • Evaluating significant technology investments (£100K+)
  • Managing vendor relationships and need an independent perspective
  • Building board confidence in your technology strategy
  • Navigating AI governance, risk, and regulatory considerations

Industries served: Financial services, professional services, healthcare, manufacturing, education, and mission-driven organisations.

Independent. Experienced. Trusted.

Independence Guarantee

100% Independent

  • No vendor partnerships
  • No implementation kickbacks
  • No conflicts of interest

Focused on your outcomes, not commissions.

Why Independence Matters

Most "advisors" are reselling someone else's solution. We're not.

Our Guarantee:

  • No partnerships with AI vendors or platforms
  • No referral fees or implementation commissions
  • No pressure to recommend specific tools or technologies

Our only incentive is giving you advice that works for your business.

This means we can tell you:

  • When NOT to use AI (yes, sometimes that's the right answer)
  • Which vendors are overpromising
  • When open-source alternatives make more sense than enterprise software
  • The honest truth about risks, costs, and timelines

Frequently Asked Questions

Do I need technical expertise to work with you?

Absolutely not. We translate technical complexity into business language. If you can articulate your business goals, we can work together. Our role is to bridge the gap between technology and strategy.

How do engagements typically work?

We start with a focused discovery conversation (complimentary) to understand your needs. From there, we might design a specific project (4-12 weeks) or an ongoing advisory relationship. Flexible, transparent pricing tailored to your situation.

Do you implement technology solutions?

No - We advise, you (or your chosen partners) implement. This keeps me independent and ensures you're not locked into any particular approach. We can help you select and oversee implementation partners if needed.

What if we already have internal IT or a CTO?

Perfect. We complement technical teams by providing business-focused perspective, executive translation, and strategic oversight. Many clients use me as a "shadow advisor" to their technical leadership or as a bridge between the boardroom and the IT department.

How do you charge?

Project-based fees for specific engagements (strategy development, vendor evaluation, etc.) or monthly retainers for ongoing advisory relationships. Transparent scoping, no surprises. We'll agree on scope and investment before any work begins.

What industries do you work with?

We work across sectors but specialize in organisations where AI/tech decisions have significant business or mission impact: financial services, healthcare, professional services, and purpose-driven organisations. If your decisions matter, we can work together.

Ready to Cut Through the Noise?

Let's start with a straightforward conversation about your technology challenges and opportunities. No pitch, no obligation.

Or email directly: rich@partnerintheloop.com