Articles

• Why AI Isn't Just 'Smart Google' – And Why That Matters for Your Business

  Picture this: You’re at a networking dinner, and someone asks, “So, is your company using AI yet?” You nod confidently and mention how your team uses it all the time to research competitors and find information. The person smiles politely and moves on, but you’re left with a nagging feeling you might have missed something.

  Here’s the thing – if you think AI is basically “Google on steroids,” you’re not alone. Most business leaders I speak with lump them together as “tech that answers questions.” But here’s why that matters: understanding the actual difference isn’t some academic exercise. It’s about knowing which tool solves which business problem, and right now, a lot of companies are using a hammer when they need a screwdriver.